Advertising, marketing companies take up fight against patent trolls

06/9/2013 | Adweek

Legislative relief against patent trolls could be coming before the end of the year, Katy Bachman writes, as more industries such as advertising and marketing are stepping into the fight. More than 200 retailers have already been targeted by trolls, according to the National Retail Federation, costing marketing services firms $10 million, a 4A's estimate says. Marketing organizations, including the MMA, are pushing the cause to legislatures. "We need more industry groups," said Rep. Bob Goodlatte, R-Va.

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