Survey finds LGBT population more open to mobile

06/9/2013 | Advertising Age (tiered subscription model)

The LGBT population is seen as a highly promising target for mobile marketing, exhibiting a greater degree of familiarity with mobile devices than seen in the general population, according to a survey commissioned by Publicis Groupe's Digitas. In addition, "gay men and lesbians are twice as likely to use mobile shopping technology than their straight counterparts," the study concluded, noting that 32% of gay men and 29% of lesbians purchase items via mobile devices.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL