Survey finds LGBT population more open to mobile

06/9/2013 | Advertising Age (tiered subscription model)

The LGBT population is seen as a highly promising target for mobile marketing, exhibiting a greater degree of familiarity with mobile devices than seen in the general population, according to a survey commissioned by Publicis Groupe's Digitas. In addition, "gay men and lesbians are twice as likely to use mobile shopping technology than their straight counterparts," the study concluded, noting that 32% of gay men and 29% of lesbians purchase items via mobile devices.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY