Trigger, event-based e-mails can boost conversions

06/10/2008 | Multichannel Merchant

Event-based e-mail marketing can be a powerful tool because it empowers the consumer to choose appropriate messaging, according to one writer. Trigger e-mails to consider include welcome e-mails to registered visitors or first-time customers, and reactivation e-mails to dormant customers.

View Full Article in:

Multichannel Merchant

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Sr. Manager- Partnership Marketing
Golfsmith International
Austin, Texas
Art Director - Concept
Victoria's Secret Direct
New York, New York
Distribution Center Operations Manager
Tractor Supply Company
Hagerstown, Maryland
Assistant Retail Store Manager
James Avery Jewelry
Tulsa, Oklahoma
Merchandise Planner
rue21
Warrendale, Pennsylvania