Trigger, event-based e-mails can boost conversions

06/10/2008 | Multichannel Merchant

Event-based e-mail marketing can be a powerful tool because it empowers the consumer to choose appropriate messaging, according to one writer. Trigger e-mails to consider include welcome e-mails to registered visitors or first-time customers, and reactivation e-mails to dormant customers.

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Multichannel Merchant

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