MLB's Bowman says screens will get more personal, portable

06/10/2010 | PaidContent.org

Bob Bowman of Major League Baseball Advanced Media, speaking at IAB's Innovation Days, argued that content is increasingly shifting to mobile views, and content providers' greatest challenges will be instituting clear pricing practices and navigating diverse mobile platforms. "Our view is that desktops will go into free fall," he said.

View Full Article in:

PaidContent.org

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide