MLB's Bowman says screens will get more personal, portable

06/10/2010 | PaidContent.org

Bob Bowman of Major League Baseball Advanced Media, speaking at IAB's Innovation Days, argued that content is increasingly shifting to mobile views, and content providers' greatest challenges will be instituting clear pricing practices and navigating diverse mobile platforms. "Our view is that desktops will go into free fall," he said.

View Full Article in:

PaidContent.org

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY