With the San Antonio Spurs and Miami Heat already trading baskets in the NBA Finals and the Chicago Blackhawks and Boston Bruins set to battle for the Stanley Cup, this article looks at the geographic and demographic data for basketball and hockey fans. The NBA is on pace to earn $5 billion this season, while the NHL will earn about $2.4 billion from its lockout-shortened season. Leagues and teams can increase revenue by knowing more about the demographics and lifestyles of their most loyal fans. Who watches NBA and NHL games on television? Who goes to the games?