How retail outlets can leverage mobile to minimize showrooming

06/10/2013 | Digital Market Asia

With Asia due to emerge as the world leader in e-commerce over the next three years, brick-and-mortar retailers in the region are well advised to take the phenomenon of mobile showrooming into account, writes Rohit Dadwal, managing director MMA's Asia-Pacific branch. The quickest way to meet the challenge is to encourage in-store mobile usage and engage customers, taking advantage of the fact that "physical retail outlets are a consumer’s first opportunity to interact and engage with a product and brand," he writes.

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