Study: Influence of social media on TV watching is work in progress

06/10/2013 | MediaPost Communications

Social media has the potential to drive viewers to programming but isn't there yet, the Council for Research Excellence reports. Just 1.5% say they watched a particular program because of social media, with 6% saying they checked out a new series after hearing about it on social media. So-called "Super Connectors," a mostly young, female segment that make up 12% of the TV audience, are the biggest users of social media related to TV. Hispanics also are 50% more apt to use social media for TV, but mostly for sports.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY