Time Warner Cable promotes media unit with new TV ads

06/10/2013 | New York Times (tiered subscription model), The

Time Warner Cable is launching a TV effort in its 52 markets to promote its media unit, which markets video and digital ads on NY1 and RoadRunner.com, among other cable channels and websites. The tagline for the campaign -- "That's how" -- echoes Time Warner Cable's general market slogan, "Enjoy better," Stuart Elliott writes.

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New York Times (tiered subscription model), The

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