U.K.'s Primark teams up with ASOS to go mobile

06/10/2013 | Mobile Marketing Magazine

A partnership with low-cost online fashion market ASOS has enabled U.K. retailer Primark to go mobile, at least as an experiment, Kirsty Styles writes. Primark's "very limited trial" of online sales with ASOS involves a small number of items and will give the company insight into online retailing, a Primark representative said.

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