Starwood unveils big changes for Sheraton brand

06/11/2007 | Travel Weekly

Starwood has unveiled major features and amenities that will soon be fixtures in the lobbies, guest rooms and meeting spaces of Sheraton hotels around the world. The unveiling was timed to coincide with the New York University International Hospitality Industry Investment Conference, and the changes come in response to criticism that the Sheraton brand has been inconsistent.

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