BMW to be exclusive sponsor of Season 3 opener of "Mad Men"

06/11/2009 | Mediaweek

For the second year in a row, BMW will be the exclusive sponsor when AMC's "Mad Men" series begins a new season Aug. 16. The network, entering its third year with the popular series that is set in the advertising world of the 1960s, created a number of innovative marketing programs for the automaker last year.

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