Nielsen: Cable picked up 20% of those once deemed "unready":

06/11/2009 | Broadcasting & Cable

Nearly 20% of households that were deemed "unready" for the digital transition in November moved into the "ready" column by subscribing to cable, according to Nielsen data. The research company said that 9.6% went to satellite and that the bulk of the unprepared -- 70.5% -- opted to simply buy a converter box.

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