Lululemon's fitness partnerships pay off

06/11/2010 | Tampa Tribune (Fla.), The

Lululemon's marketing efforts include getting to know the fitness and yoga players in advance of opening in new markets, creating brand ambassadors for the retailer's yoga and workout apparel. "It's a way that we can enter into a community and get to know a community before we open a store. It's a store opening strategy," said spokeswoman Jennifer Neziol.

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