For Mercedes-Benz, it's "The best or nothing"

06/11/2010 | Wall Street Journal, The

Today marks the start of a new worldwide marketing effort for Mercedes-Benz that will span TV, print and the Web. The campaign will feature the unveiling of a new edition of the automaker's three-pointed brand icon, as well as a new tagline: "The best or nothing."

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Wall Street Journal, The

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