Twitter gets serious about analytics with Smallthought purchase

06/11/2010 | BusinessWeek.com · GigaOm

Twitter has acquired Smallthought Systems, the company behind cloud-based social-analytics platform Trendly. The acquisition should allow Twitter to strengthen the analytic element of its recently launched Promoted Tweets and URL-shortening features, adding value for social marketers. "[A]s we grow, analytics becomes an increasingly crucial part of improving our service," Twitter declared in a statement announcing the move.

View Full Article in:

BusinessWeek.com · GigaOm

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY