Online buzz is driving an increase in movie-related searches, Google says

06/11/2013 | SocialTimes.com

Moviegoers consult 13 sources of information online before deciding which film to see at the theater, including social media sources where word-of-mouth buzz spurs viewers to search trailers, says a Google white paper. Google's research found a 56% increase in the number of movie-related searches in 2012 despite a small drop in the number of films released. The research also notes that box office success can be predicted with a 94% accuracy rate based on number of YouTube views a trailer receives a month before release, making social sharing of trailers an important factor for movie marketers.

View Full Article in:

SocialTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA