Retailers are increasingly paying attention to every online review and social conversation that mentions their products and brands, with some dedicating staffers solely to the task of monitoring the Internet for brand mentions, said Tod Marks, Consumer Reports senior editor. "They have to take these things seriously. There are more avenues for consumers to go negative on a company and be heard by a variety of people," he said.
Retailers ramp up monitoring of social buzz, online reviews
SmartBrief Job Listings for Retail
|Vice President, Strategic Accounts||
|Search Engine Optimization (SEO) Manager||
The Container Store
|Dallas/Fort Worth metroplex, Texas|
|Chief Information Officer||
|Vice President of Sales, Metro Washington DC and South||
Roberts Oxygen Company, Inc.
|Retail Store Manager||
Tractor Supply Company