Sony's multiplatform campaign boosts audience engagement

06/11/2013 | Mobile Marketer

Sony's campaign for the movie "This Is The End" has been coordinated across several platforms, generating an 8.1% engagement rate for the mobile ad. "The changing consumer media trends make it harder than ever to reach [the 18-to-34] audience, so the goal is to create a non-traditional approach," Elias Plishner of Sony Pictures Entertainment said. "This included showcasing a consistent message across desktop, mobile, connected TVs and gaming platforms."

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA