Twitter, Everyday Health target health-trend tweets

06/11/2013 | Advertising Age (tiered subscription model)

Twitter has signed on with Everyday Health, a publisher, to send out health alerts and targeted advertising based on the monitoring of 2 million daily tweets related to health. "We'll be looking at the key health terms flaring up every day, and when something is indexing in an abnormal way we'll let Twitter know and we'll supply content about what to do," Everyday Health President Michael Keriakos said.

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