As green cleaning market opens up, manufacturers compete

06/12/2013 | Reuters

Spending on green cleaning products is expected to hit $9.3 billion by 2017, up from $2.7 billion last year, according to Global Industry Analysts. Green cleaning product sales dwindled after the recession but are back at pre-recession levels. Ecover hopes to double its sales over the next five years but, like other companies, must reach customers who are "overwhelmed by competing claims" about green products, Philip Blenkinsop writes.

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