High skip rate reflects need for more compelling video ads, execs say

06/12/2013 | Tubefilter

The majority of online-video viewers skip the advertisements attached to their content when given the option of doing so, says Brett Wilson, CEO of TubeMogul, which provides ad services. Wilson told a gathering of advertising executives that fewer than 25% of skippable video ads are viewed to completion, a fact that Wilson and YouTube's Kathryn Friedrich say is evidence that companies need to produce better ads.

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