Referrals are a solid step toward success but agents and brokers give up on referrals because of failure and frustration, writes Paul McCord, an author, speaker and recognized expert on lead generation. Let clients adjust and get comfortable with the idea of giving referrals instead of springing the request on them. Give clients ample time to think of suitable referrals and be sure to show them how they can benefit by referring their acquaintances, McCord advises.
How to get good results when asking for referrals
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