King nixes in-game advertising, relies on virtual sales instead

06/12/2013 | GamesIndustry.biz (U.K.) · TechCrunch

King is dropping in-game advertising in all of its products as a way of "delivering an uninterrupted entertainment experience," according to a company e-mail. The decision comes because the company is doing so well selling virtual items in its game hit Candy Crush Saga. The company's overwhelming popularity came when it transitioned to the iOS platform driving gameplay from 1 billion monthly games a year ago to 26 billion now, Kim-Mai Cutler writes.

View Full Article in:

GamesIndustry.biz (U.K.) · TechCrunch

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA