King nixes in-game advertising, relies on virtual sales instead

06/12/2013 | GamesIndustry.biz (U.K.) · TechCrunch

King is dropping in-game advertising in all of its products as a way of "delivering an uninterrupted entertainment experience," according to a company e-mail. The decision comes because the company is doing so well selling virtual items in its game hit Candy Crush Saga. The company's overwhelming popularity came when it transitioned to the iOS platform driving gameplay from 1 billion monthly games a year ago to 26 billion now, Kim-Mai Cutler writes.

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GamesIndustry.biz (U.K.) · TechCrunch

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