Oreo's interactive mobile campaign captures attention

06/12/2013 | Mobile Marketer

An interactive Oreo Cookie vs. Creme mobile ad campaign nearly doubled user interaction by shifting from standard banner ads to ones that called for users to swipe and tap their screens. "Marketers must look beyond the standard mobile banner ad because it's a non-optimized advertising experience that fails to deliver an innovative experience that has positive impact from a branding perspective," said Cella Irvine, CEO at Vibrant Media.

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