PlayStation 4 spot positions platform as the choice for gamers

06/12/2013 | Advertising Age (tiered subscription model)

The first commercial for the Sony PlayStation 4 shows a man alluding to powers of greatness as he walks through an imaginative urban landscape filled with action-packed references to game titles. The tagline is "Greatness awaits." The 90-second spot by BBH aims to differentiate the platform as the gamer's choice when compared with Microsoft's next-gen rival Xbox One, which is being touted as an all-purpose platform. "To treat gaming with this kind of reverence validates the experience that gamers all have," says BBH Chief Creative Officer John Patroulis.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA