Sentiment is in style at the Cannes Lions ad festival

06/12/2013 | USA Today

The Cannes Lions International Festival of Creativity featured its share of sentimental ads in the mode of the Budweiser Clydesdale and Chevrolet farmers spots that tugged at heart-strings during the Super Bowl, writes Laura Petrecca. Some of the better ones came from other countries and didn't air in America, such as a Wieden + Kennedy Nike ad featuring a heavy boy jogging on a country road, striving for "greatness," and an adam&eveDDB spot for John Lewis featuring a snowman on a quest to outfit his lady snow-friend.

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