Warby Parker sells "Man Of Steel" eyewear in first movie tie-in

06/12/2013 | MediaPost Communications

Warby Parker, in a tie-in with the new "Man of Steel" movie, is selling eyewear matching the bookish style worn by Superman. The deal was orchestrated by Warner Bros. and Omnicom Media Group's Ignition Factory. Warby Parker is connecting sales of the Superman models to a charitable effort wherein it will donate to a nonprofit for every set of specs sold.

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