Yum hands Pizza Hut's WingStreet brand to O'Keefe Reinhard & Paul

06/12/2013 | Advertising Age (tiered subscription model)

O'Keefe Reinhard & Paul have won creative duties for Pizza Hut's WingStreet brand, which had previously been handled by Pizza Hut's lead shop The Martin Agency. Agency partner Tom O'Keefe had a relationship with Yum Brands' Taco Bell when he worked at Draftfcb and said he'd be going after Yum work when the shop opened in March.

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