Do TV ad sales need to go programmatic?

In order for the promise of cross-channel marketing to be fulfilled, TV advertising inventory must be offered on programmatic exchanges, writes Paul Alfieri of Turn. "Smart CMOs are already accustomed to using a real-time dashboard to track and optimize the effectiveness of their marketing across channels. ... Marketers want and need to be able to apply these efficiencies to TV," he writes.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY