Do TV ad sales need to go programmatic?

In order for the promise of cross-channel marketing to be fulfilled, TV advertising inventory must be offered on programmatic exchanges, writes Paul Alfieri of Turn. "Smart CMOs are already accustomed to using a real-time dashboard to track and optimize the effectiveness of their marketing across channels. ... Marketers want and need to be able to apply these efficiencies to TV," he writes.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY