Facebook plans broader ad targeting based on browsing

Facebook is vastly expanding its ad targeting based on users' browsing patterns, moving beyond tracking likes to data on how consumers use the Web and mobile applications. Consumers can opt out of the Web targeting using the Digital Advertising Alliance opt-out service and on Android and iOS devices through their tracking settings.

View Full Article in:

Advertising Age (free access for SmartBrief readers) · Wall Street Journal (tiered subscription model), The · TheNextWeb.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY