How The Creators Project set the bar for Intel's content strategy

06/12/2014 | FastCoCreate

The main ingredients of success behind Intel's partnership with Vice for The Creators Project include constantly evolving content around its subjects and evaluating brand impact on an ongoing basis. The importance of distribution was another lesson Intel learned and incorporated into its overall brand content strategy. "It's one thing to produce great content, and another to have people find it," said Intel's director of media, Rebecca Brown.

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