How "Mad Men" and Peyton Manning reunited Nationwide with Ogilvy

06/12/2014 | New York Times (tiered subscription model), The

Nationwide looked back into its history for a special "Mad Men" spot this past year, and that led to a series of talks between Chief Marketing Officer Matthew Jauchius and executives at Ogilvy & Mather, which worked with Nationwide for nearly three decades, ending in 1991. As a result of those talks, Ogilvy & Mather has been added to Nationwide's roster and will work on a campaign related to Nationwide's marketing deal with NFL quarterback Peyton Manning.

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