Volkswagen plans pop-up celebrations for World Cup goals

Volkswagen of America isn't an official World Cup sponsor, but is planning to market its Golf GTI during the tournament with videos on ESPN.com and Univision.com that pop up when teams score. An ad from Hispanic shop COD will star commentator Andres Cantor, who teaches his son to drive a Golf GTI using his iconic play-by-play calls.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA