Xaxis invests $25M in proprietary data service

WPP programmatic unit Xaxis has released a data-management platform it spent a year and $25 million developing. It includes data obtained directly from publisher partners. "What our DMP can do is not just look in the past, but also predict what you're going to do in the future," said Mark Grether, chief operating officer at Xaxis.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY