Cigarette packs' new lighter colors come under fire as FDA ban nears

06/13/2010 | USA Today

The Family Smoking Prevention and Tobacco Control Act includes a ban that goes into effect later this month against labeling cigarettes as "mild" or "light." Tobacco companies have responded by using lighter colors on their packaging, which Rep. Henry Waxman, D-Calif., and the American Lung Association say is misleading to consumers. Waxman wants the FDA to "conduct a thorough science-based review and then ban any deceptive use of colors." In the defense of the changes, a spokesman from tobacco firm R.J. Reynolds said that the different colors indicate only the different cigarettes' tastes.

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