American Express launches mobile redesign for prepay service

06/13/2013 | MobileCommerceDaily.com

American Express is introducing a responsive Web design for its Serve digital prepaid service beginning with mobile as it looks to make the customer experience more consistent. The decision to start the transition in the mobile channel is part of Serve's strategy to become the banking alternative of choice for customers who primarily use mobile devices to access the Web, said director of product development Miles Begin. “Responsive allows us to deliver ... features consistently whether users are coming through tablet, desktop or mobile. We're building a familiarity of service with our users that they can depend on," he said.

View Full Article in:

MobileCommerceDaily.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY