Apple's iAd Workbench lowers the entry bar for targeted campaigns

06/13/2013 | VentureBeat

Apple's iAd Workbench features a minimum buy-in of $50, a radical departure from its failed iAd concept, which required a massive financial commitment, writes John Koetsier. Advertisers simply insert a budget and check off boxes to target user preferences, either "apps they currently use, movies they like, music they listen to, TV shows they watch, and books they read. If you’re catching the hint, that's pretty much all the media types that Apple Inc. facilitates the sale of," Koetsier writes.

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