Emphasize your leadership qualifications when seeking funding

06/13/2013 | Inc. online (free registration)

You may think that venture capitalists are interested only in your idea, but they base funding decisions on the quality of your leadership team, says MaryAnn Bekkedahl, co-founder of theSwizzle. So be sure to show off your leadership team's qualifications when pitching to investors, she says. Other tips: Attract customers before seeking funding and expect down time between growth milestones.

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