You may think that venture capitalists are interested only in your idea, but they base funding decisions on the quality of your leadership team, says MaryAnn Bekkedahl, co-founder of theSwizzle. So be sure to show off your leadership team's qualifications when pitching to investors, she says. Other tips: Attract customers before seeking funding and expect down time between growth milestones.
Emphasize your leadership qualifications when seeking funding
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