Flurry offers insights into mobile app usage

06/13/2013 | TechCrunch · VentureBeat

In a finding that has broad implications for mobile advertising, mobile analytics firm Flurry reports that mobile app users consume their devices across broad swaths of the day, unlike television where viewing is mainly confined to evening hours. "I’m amazed at the nighttime usage for mobile -- do people not sleep?" Flurry chief executive Simon Khalaf said. Flurry also found that so-called "millennials" -- those aged 25-34 -- play mobile games less than other demographics.

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TechCrunch · VentureBeat

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