Food & Wine hires social influencers to cover Classic event

06/13/2013 | Adweek

Food & Wine hired an unusual set of photographers to socially promote its Food & Wine Classic in Aspen, Colo., for a Tumblr campaign. They include lifestyle photographer Alice Gao, interiors photographer Noah Kalina, and Instagram portraits and landscapes specialist Chris Ozer, all of whom participated in "The F&W Classic Photo Project." "Brands are looking for influencers to help tell their stories in new and interesting ways," says Lee Brown, Tumblr's global head of sales.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA