Food & Wine hires social influencers to cover Classic event

06/13/2013 | Adweek

Food & Wine hired an unusual set of photographers to socially promote its Food & Wine Classic in Aspen, Colo., for a Tumblr campaign. They include lifestyle photographer Alice Gao, interiors photographer Noah Kalina, and Instagram portraits and landscapes specialist Chris Ozer, all of whom participated in "The F&W Classic Photo Project." "Brands are looking for influencers to help tell their stories in new and interesting ways," says Lee Brown, Tumblr's global head of sales.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL