A life cycle for reaching new beneficiaries

06/13/2013 | SmartBrief/SmartBlog on Leadership

The theme of consumer engagement resonated throughout AHIP's Exchange Conference and other events ahead of Institute 2013. Avalere Health senior adviser John Kaelin broke down the process of engaging the uninsured public into concrete steps and goals with guiding questions to stay on track. The steps include outreach and education, consumer retention, and more, and health plans can stay on track by determining a target market and investing resources there.

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