P&G plans NYC sampling blitz

06/13/2013 | Wall Street Journal, The

Procter & Gamble plans to distribute more than 40,000 samples Wednesday in New York City to help consumers tie the P&G name to its brands. "It's the world's biggest stage," said Jodi Allen, vice president of North American marketing and brand operations. Products from 25 brands will be given out, including Crest, Pampers and Cover Girl.

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