Mobile rich-media ads produce the longest interaction times, though e-mail boasts a higher interaction rate, according to the PointRoll 2012 Benchmark report. The study also found that ads on music-streaming sites achieve the highest brand-interaction times while rich-media ads for restaurants and services have the highest interaction rate among market segments.
Rich-media mobile ads boast long consumer engagement
SmartBrief Job Listings for Media
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NXP Semiconductors N.V.
|San Jose, CA|
|Director of Digital Media and Marketing||
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Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||