Sephora creates cross-platform place where consumers can collect favorite items

06/13/2013 | MobileCommerceDaily.com

Sephora is inviting customers to collect their most desired products in one cross-platform spot that's accessible via mobile, PCs or in stores. The service is part of Sephora's Beauty Insider program. "We created the digital My Beauty Bag so that our clients can access their favorite products and past purchases whenever and wherever they want," said Johnna Marcus, Sephora's director of mobile and digital store marketing.

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