Use a natural voice for online marketing materials

06/13/2013 | Entrepreneur online

Natural-sounding marketing copy with an occasional dose of humor is key to building customer relationships, marketing experts said at a recent online event. Corporate-sounding tones can be alienating for customers who are looking for a personal connection, they noted.

View Full Article in:

Entrepreneur online

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY