IAB: $11.6 billion spent on Web advertising in Q1

06/13/2014 | VentureBeat

Internet-based advertising across devices hit a record $11.6 billion in the first quarter, a $2 billion jump year-over-year, according to the Interactive Advertising Bureau and PwC. "Digital screens are a critical part of the marketing mix, and these landmark figures speak to that irrefutable fact," IAB President Randall Rothenberg said.

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