ConAgra pays $57.5 million for Marie Callender's trademark

06/14/2011 | Boston Herald

Food maker ConAgra has acquired the Marie Callender's trademark for $57.5 million, a deal sealed before the restaurant chain's parent filed for Chapter 11 bankruptcy protection on Monday. ConAgra has licensed the name and used it on branded frozen meals and potpies since 1994, and says ownership will give it greater control of the brand. The agreement grants the restaurant company the right to continue using the name on its eateries.

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