Coupons look like local's killer app

06/14/2011 | Wall Street Journal, The

Media companies struggled for years to generate ad revenue from the local online market, experimenting with city guides featuring local entertainment content, banner ads and search ads. The advent of social shopping sites like Groupon, which give consumers discounts at local businesses, appears to have unlocked the local online ad market. According to forecasts from BIA/Kelsey, local online ad spending is poised to climb from $20 billion in 2010 to $35 billion in 2014.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY