B2B marketers express anxiety over new technology, Big Data

06/14/2013 | BtoB Magazine

It is a scary, chaotic, exciting and challenging time to be a B2B marketer, speakers said at the recent BMA Blaze conference in Chicago. According to BMA/Forrester research cited by conference chair Kathy Button Bell, almost all marketers say they are doing things they have never done before, and about 1 in 3 admit feeling "overwhelmed" by such changes as the influx of new technology and the rise of Big Data. "It's all about how to marry everything, beginning with the customer experience and the initial engagement through to procurement, reputation, strategy and on to the end-life of the customer relationship," Button Bell said.

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